NFC Data Protection and Privacy Policy
Effective Date: 7/01/2025
Abacus Marketing Agency (“we,” “us,” or “our”) is committed to safeguarding the privacy and security of the personal data we collect, store, and process for the provision of NFC digital business cards and related services. This policy outlines how we handle your data, your rights, and the measures we implement to ensure its protection.
- Scope of the Policy
This policy applies to all users of our NFC digital business card services, website, and any other platforms we operate. It governs how we collect, use, share, and protect personal data in compliance with applicable laws, including the Uganda Data Protection and Privacy Act, 2019, the General Data Protection Regulation (GDPR), and other relevant data protection regulations.
- Data We Collect
We may collect the following categories of personal data:
Contact Information: Name, phone number, email address, job title, company name, and social media profiles.
Business Information: Company logo, address, and website URL.
Usage Data: Interactions with NFC business cards, such as the number of taps or scans.
- How We Use Your Data
We use your personal data for the following purposes:
To create and customize your NFC digital business card.
To provide and improve our services.
To communicate with you about your account, updates, or promotional offers (only with your consent).
To comply with legal obligations.
- Legal Basis for Processing
We process your personal data based on:
Your Consent: For data you willingly provide when signing up or updating your NFC card.
Contractual Obligations: To fulfill our agreement to deliver services.
Legitimate Interests: For fraud prevention, security, and service improvement.
- Data Sharing and Disclosure
We do not sell, rent, or share your personal data with third parties for marketing purposes. However, we may share your data in the following situations:
With service providers assisting us in hosting, data storage, or analytics (all bound by confidentiality agreements).
To comply with legal obligations or enforce our rights.
If you opt to share your NFC card details publicly.
- Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law. Once no longer needed, we securely delete or anonymize the data.
- Your Rights
You have the following rights regarding your personal data:
Access: Request a copy of the data we hold about you.
Correction: Update or correct inaccurate information.
Deletion: Request the deletion of your data, subject to legal and contractual requirements.
Data Portability: Receive your data in a structured, commonly used format.
Withdraw Consent: Withdraw your consent to data processing at any time.
Lodge a Complaint: File a complaint with the appropriate data protection authority.
- Data Security Measures
We implement robust measures to protect your personal data:
Encryption: Data is encrypted during transmission and storage.
Access Controls: Restricted access to personal data.
Secure Infrastructure: Firewalls, intrusion detection systems, and regular vulnerability assessments.
Regular Training: Staff trained on data protection best practices.
- International Data Transfers
If your data is transferred outside of Uganda, we ensure it is protected under appropriate safeguards, such as standard contractual clauses or equivalent legal mechanisms.
- Cookies and Tracking Technologies
Our website may use cookies or similar technologies to enhance your experience. You can manage your cookie preferences through your browser settings.
- Third-Party Links
Our services may include links to third-party websites or services. We are not responsible for the privacy practices of these entities. Please review their privacy policies before sharing your data.
- Changes to This Policy
We may update this policy periodically to reflect changes in our practices or legal requirements. We encourage you to review it regularly. Changes will be communicated via email or prominently on our website.
Contact Us
If you have any questions, concerns, or requests regarding this policy or your data, please contact us at:
Abacus Marketing Agency
Address: Entebbe Kawuku
Email: info@abacusmarketingagency.com
Phone: +256 783736464