Essential FAQs

Most Frequent Questions

At Abacus Marketing Agency, we’re transparent and honest at all times. We believe that working with a digital marketing agency should be straightforward and easy, and you should never feel unsure about how we do things.

That’s why we’ve created this list of frequently asked questions. It’s designed to help you learn more about the services we offer, how much it will cost in terms of your time and money, and what you can expect from working with us. 

Yes, we offer ongoing marketing contracts and relationships as a marketing agency. Our agency understands that marketing is an ongoing process that requires continuous efforts to achieve long-term success. That’s why we provide our clients with flexible and customizable marketing plans that can be tailored to their specific needs and goals. Whether you need a short-term campaign or a long-term marketing strategy, we can help you achieve your desired results.

As a marketing agency, we specialize in a variety of marketing efforts that are designed to help our clients achieve their goals. Our team is experienced in developing and implementing effective strategies in various areas, including digital marketing, social media marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and more. We work closely with our clients to understand their specific needs and goals, and then tailor our approach to deliver the best possible results. Whether you’re looking to increase brand awareness, generate more leads, or drive more sales, we have the expertise and resources to help you succeed. 

As a marketing agency, we certainly have a portfolio of our past campaigns and client work that we are proud to share with potential clients. We understand that seeing examples of our past work can help you evaluate our capabilities and determine if we’re a good fit for your needs.

Our portfolio showcases our experience in various marketing channels and industries, including digital marketing, social media marketing, content marketing, email marketing, PPC advertising, SEO, and more. We can provide you with examples of our successful campaigns, case studies, and testimonials from our satisfied clients.

If you’re interested in seeing our portfolio or samples of our work, we’d be more than happy to share them with you. Just let us know, and we’ll be happy to provide you with the information you need to make an informed decision about partnering with us for your marketing needs.

Video marketing is the use of videos to promote and market your products or services. It involves creating and sharing videos that are relevant, engaging, and informative to your target audience. Video marketing can be used across various channels, such as social media, email marketing, websites, and online ads.

There are several reasons why you need video marketing as part of your overall marketing strategy. Firstly, videos are highly engaging and can capture your audience’s attention in a way that other forms of content cannot. Videos can convey your brand’s personality, showcase your products or services, and tell your brand story in a way that resonates with your target audience.

Additionally, videos can increase your online visibility and improve your search engine rankings. Search engines such as Google give preference to websites with video content, which can help you rank higher in search results and increase your online visibility.

Finally, video marketing can be a highly effective way to drive conversions


As a marketing agency, we measure the results of our marketing efforts using a variety of metrics and analytics tools. Here are some of the ways we measure and evaluate the success of our marketing campaigns:

  1. Website traffic: We track the number of visitors to our clients’ websites and how they engage with the site, including bounce rate, time on site, and page views.

  2. Conversions: We track the number of conversions, such as leads or sales, generated from our clients’ marketing campaigns. We also measure the conversion rate, which is the percentage of visitors who take the desired action.

  3. Engagement: We measure the level of engagement with our clients’ content, such as social media likes, shares, and comments, email open rates, click-through rates, and video views.

  4. Return on Investment (ROI): We calculate the ROI of our clients’ marketing campaigns by comparing the cost of the campaign to the revenue generated from the campaign.

  5. Customer lifetime value (CLTV): We track the CLTV of our clients’ customers to measure the long-term value of their marketing efforts.

By tracking these metrics, we can measure the effectiveness of our marketing efforts and make data-driven decisions to optimize our campaigns for better results.

As an agency, we have a team of experienced and skilled content creators who are responsible for creating the content we provide to our clients. Our content creation team includes writers, graphic designers, video producers, and other creative professionals.

We work closely with our clients to understand their needs and goals, and then our content team develops a customized plan to create high-quality, engaging, and relevant content that resonates with their target audience. Our content creation process includes research, ideation, drafting, editing, and final delivery of the content.

Our team takes pride in creating content that meets the highest standards of quality and is aligned with our clients’ brand voice and messaging. We also ensure that all content is optimized for search engines and is designed to drive engagement, leads, and conversions.

In short, our agency has a dedicated team of content creators who are responsible for producing the content we provide to our clients. We prioritize collaboration and communication with our clients to ensure that we deliver the best possible results

As an agency, we believe that effective collaboration and communication with our clients is essential to the success of any marketing campaign. While our team is responsible for creating and implementing the marketing strategy, a certain level of involvement is required from the business to ensure that the campaign is aligned with their goals and meets their expectations.

The level of involvement required from the business can vary depending on the scope and complexity of the campaign. At a minimum, we ask our clients to provide us with a clear understanding of their business goals, target audience, and competitive landscape. This information helps us develop a customized marketing strategy that is tailored to their specific needs and objectives.

In addition, we may require input from the business during the content creation and approval process. This can involve reviewing drafts of marketing materials, providing feedback, and approving final versions of the content before it is published or distributed.

Overall, we strive to minimize the amount of time and effort required from our clients while ensuring that their input and feedback are incorporated into the campaign. Our goal is to create a collaborative and mutually beneficial partnership with our clients to achieve their marketing goals.

As a marketing agency, we strongly believe that digital marketing is an essential component of any business’s overall marketing strategy in today’s digital age. Here are a few reasons why:

  1. Online presence: The vast majority of consumers today research products and services online before making a purchase. Having a strong online presence through digital marketing channels such as social media, search engines, and email marketing can help your business reach and engage with your target audience where they are already spending their time.

  2. Cost-effectiveness: Compared to traditional marketing methods such as print ads, TV, and radio commercials, digital marketing can be more cost-effective and offer a higher return on investment. With digital marketing, businesses can target their ideal audience with precision and measure the success of their campaigns in real-time.

  3. Competitive advantage: Businesses that invest in digital marketing can gain a competitive advantage over those that do not. By leveraging digital marketing channels to build brand awareness, generate leads, and drive conversions, businesses can stand out from their competitors and attract more customers.

  4. Adaptability: Digital marketing offers a high level of flexibility and adaptability. Businesses can easily pivot their marketing strategies to respond to changing market conditions, consumer preferences, or business goals.

Overall, while every business is unique and may have different marketing needs, we believe that digital marketing is an essential tool for any business looking to reach and engage with their target audience effectively and efficiently

As a marketing agency, our pricing model is based on a variety of factors, including the scope and complexity of the project, the level of customization required, and the resources required to execute the project successfully. Here are a few examples of how we may charge for our services:

  1. Project-based pricing: For smaller, more straightforward projects, we may charge a flat fee for the project based on the estimated number of hours required to complete the work.

  2. Retainer-based pricing: For ongoing projects, we may offer a retainer-based pricing model, where our clients pay a monthly fee for a set number of hours or services each month.

  3. Performance-based pricing: For certain types of projects, such as pay-per-click advertising or search engine optimization, we may offer a performance-based pricing model where our fees are tied to the results we achieve for our clients.

  4. Hourly-based pricing: For larger or more complex projects that require a significant amount of time and resources, we may charge an hourly rate for our services.

At the outset of any project, we work closely with our clients to develop a clear understanding of their needs and goals and provide a detailed proposal that outlines the scope of work, timeline, and pricing structure. We strive to be transparent and upfront about our pricing and work closely with our clients to ensure that our services are aligned with their budgets and expectations.


Do you have any other questions?

If you have any other questions about our service, don’t hesitate to get in touch.